FRISA HAMBURGER

Client: Frisa
Agency: MP
Year: 2019
Role: Art Director

CONTEXT
Frisa is a brand with 50 years of tradition when it comes to meat. The hamburger is a product loved by consumers, but it is only perceived as a snack-time food.

SOLUTION
To show all this versatility of the Frisa Hamburger, stimulate consumption and experimentation, a campaign was created with the concept: Hamburger Frisa goes with everything.

PRODUCT
LAUNCH

That Frisa Burger goes with everything, you already know.
What you don't know, is that Frisa created three new flavors:
Chicken Caipira, Picanha and 100% Heifer Meat.

All with more than twice the size with 140 grams!