OCUPE O SEU LUGAR
Client: AnhangueraAgency: Ogilvy
Year: 2022
Role: Art director
CONTEXT
Kroton presents its new campaign, which shows the main benefits of those who decide to take their graduate courses The communication unfolds for the company's six brands: Anhanguera, Unopar, Pitágoras, Unic, Unime and Uniderp.
With more than 80 films based on urban art, with many colors, illustrations and inspiring phrases in lambe-lambes (or poster-bomber, it is an artistic poster of various sizes that is pasted in public spaces), which aims to aim to get more people to pursue higher education or specialization, especially people who have completed high school but have not yet entered higher education.
Through the attributes we offer to our students, such as state-of-the-art laboratories with high technology, qualified faculty, career path and employability platform, students leave of our institutions prepared to take their place.
Kroton presents its new campaign, which shows the main benefits of those who decide to take their graduate courses The communication unfolds for the company's six brands: Anhanguera, Unopar, Pitágoras, Unic, Unime and Uniderp.
With more than 80 films based on urban art, with many colors, illustrations and inspiring phrases in lambe-lambes (or poster-bomber, it is an artistic poster of various sizes that is pasted in public spaces), which aims to aim to get more people to pursue higher education or specialization, especially people who have completed high school but have not yet entered higher education.
Through the attributes we offer to our students, such as state-of-the-art laboratories with high technology, qualified faculty, career path and employability platform, students leave of our institutions prepared to take their place.
