PICPAY FLAGS
Client: PicpayYear: 2021
Role: Lead Designer & Art Director
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CONTEXT
PicPay was born with the mission of making life easier for everyone.
The brand uses technology to transform the financial market,
making it more inclusive, egalitarian and practical.
The app has more than 50 million users
the highest number in a payments app in Brazil
and is accepted in more than 5 million establishments.
For 2022, the goal is to dominate Brazil
increasing the presence and perception of brand acceptance.
APPROACHING PICPAY TO THE BRAZILIAN CONSUMER
PicPay was born with the mission of making life easier for everyone.
The brand uses technology to transform the financial market,
making it more inclusive, egalitarian and practical.
The app has more than 50 million users
the highest number in a payments app in Brazil
and is accepted in more than 5 million establishments.
For 2022, the goal is to dominate Brazil
increasing the presence and perception of brand acceptance.
APPROACHING PICPAY TO THE BRAZILIAN CONSUMER
PicPay was born in brazil and is designed for brazilians.Our graphic language needs to reflect their style and speak the same language as the consumers and partners.
That's why we created the Picpay flags inspired on the brazilian states to take the Brazilian swing to points of sale.
That's why we created the Picpay flags inspired on the brazilian states to take the Brazilian swing to points of sale.
