READ THE TASTE
Client: Dorina Nowill Foundation + Coca-ColaYear: 2021
Role: Designer & Art director
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CONTEXT
The Dorina Nowill Foundation for the Blind is a non-profit and philanthropic organization. For over 70 years, the Dorina Nowill Foundation has been dedicated to the social inclusion of people with visual impairments.
PROBLEM
Less than 1% of the books produced in Brazil have their content translated into Braille, making it difficult for people with visual impairments to access culture. How can we alert the non-disabled population to the importance of changing this relationship?
SOLUTION
In partnership with Coca-Cola, we produce soda cans with their identifiable packaging only for those who understand the language, making most people discover what they will drink only after opening the can.
