https://ptauffer.cargo.site Pedro Tauffer portfolio Wed, 04 Mar 2026 18:05:44 +0000 https://ptauffer.cargo.site en https://ptauffer.cargo.site/Spritecore Fri, 24 Jan 2025 12:26:14 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Spritecore SPRITECORE - LATAM SUMMER Client: Sprite (Coca-Cola Company)Year: 2025Role: Art director SpriteCore: The New Visual Identity of Refreshment In 2024, Studio X took on a bold challenge: Make Sprite the king of summer! To deliver the greenest Sprite Summer in LATAM, we embraced the Gen Z language, refreshed our visuals, and made it a priority to showcase local talent, people Gen Z can truly see themselves in. And that’s how SpriteCore was born: a new visual identity focused on Gen Z’s with effortless cool and playful confidence. We captured the essence of heat, refreshment, and summer energy like never before. Every shot, every drop, every moment was crafted to bring Sprite’s refreshment to life in a way that feels real to Gen Z. What shaped our creative direction?Absurd Refreshment Moments: Sprite at its coldest, boldest, and most unexpected.Authentic Summer Vibes:&nbsp; Real locations, real energy, real sweat.Gen Z Expression: A mix of playfulness, confidence, and effortless cool. The key to success? We worked closely with Gen Z, studied their behavior, and never tried to caricature their way of expressing themselves. Instead, we created a visual language that feels true to them. because it was built with them. <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/014e36207371b226faf80b9e26e3780b66407ceb4ba7a434e2c538d705304891/kv_1_a.jpg" data-mid="225663124" border="0" src="https://freight.cargo.site/w/1000/i/014e36207371b226faf80b9e26e3780b66407ceb4ba7a434e2c538d705304891/kv_1_a.jpg" /><img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/a009d1d7e08fa98a4e0ba802d4fedb7613d6abc01d9b858ae1205638e61838f1/Sprite_HickDuarte_38355.jpg" data-mid="225453544" border="0" src="https://freight.cargo.site/w/1000/i/a009d1d7e08fa98a4e0ba802d4fedb7613d6abc01d9b858ae1205638e61838f1/Sprite_HickDuarte_38355.jpg" /> <img width="6188" height="8251" width_o="6188" height_o="8251" data-src="https://freight.cargo.site/t/original/i/61be5db7b291d39aa0483e5ec61a5220939e658f016f459f825a9e676210410e/Sprite_HickDuarte_38620_Emboss_06-1.jpg" data-mid="225453435" border="0" src="https://freight.cargo.site/w/1000/i/61be5db7b291d39aa0483e5ec61a5220939e658f016f459f825a9e676210410e/Sprite_HickDuarte_38620_Emboss_06-1.jpg" /> &nbsp; <img width="8251" height="6188" width_o="8251" height_o="6188" data-src="https://freight.cargo.site/t/original/i/d7f4ca71ca6e834afb3262b74e71d1b079742528bd2ea54af63eb73b0a2072b5/Sprite_HickDuarte_38932-2.jpg" data-mid="225453762" border="0" src="https://freight.cargo.site/w/1000/i/d7f4ca71ca6e834afb3262b74e71d1b079742528bd2ea54af63eb73b0a2072b5/Sprite_HickDuarte_38932-2.jpg" /> <img width="6018" height="8024" width_o="6018" height_o="8024" data-src="https://freight.cargo.site/t/original/i/91e3a86db5f5821b3240735263c386e7993acf2c3858eaa3f42c8d9e1946fd75/Sprite_HickDuarte_40090.jpg" data-mid="225454165" border="0" src="https://freight.cargo.site/w/1000/i/91e3a86db5f5821b3240735263c386e7993acf2c3858eaa3f42c8d9e1946fd75/Sprite_HickDuarte_40090.jpg" /><img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/5b8b900c602079150d4a6d050b15e8283c5f952f530091f41dd4c6201f28619f/Sprite_HickDuarte_41159.jpg" data-mid="225454545" border="0" src="https://freight.cargo.site/w/1000/i/5b8b900c602079150d4a6d050b15e8283c5f952f530091f41dd4c6201f28619f/Sprite_HickDuarte_41159.jpg" /><img width="10703" height="7512" width_o="10703" height_o="7512" data-src="https://freight.cargo.site/t/original/i/3a191ecbf25bad5505143f2bfe8e2cb51322d76fbcb3b4bc6366fd5edc02d342/Sprite_HickDuarte_40408.jpg" data-mid="225454495" border="0" src="https://freight.cargo.site/w/1000/i/3a191ecbf25bad5505143f2bfe8e2cb51322d76fbcb3b4bc6366fd5edc02d342/Sprite_HickDuarte_40408.jpg" /> <img width="6192" height="8256" width_o="6192" height_o="8256" data-src="https://freight.cargo.site/t/original/i/fbd9f16c8df7884963e28df5b807afe14737ac8ff070952e47af40d614125f9d/Sprite_HickDuarte_39022.jpg" data-mid="225453764" border="0" src="https://freight.cargo.site/w/1000/i/fbd9f16c8df7884963e28df5b807afe14737ac8ff070952e47af40d614125f9d/Sprite_HickDuarte_39022.jpg" /><img width="5855" height="7892" width_o="5855" height_o="7892" data-src="https://freight.cargo.site/t/original/i/0e989b35780300728256331a107b518b84edeaf4afbbf25300cb1e4420b509ce/Sprite_HickDuarte_39769.jpg" data-mid="225453772" border="0" src="https://freight.cargo.site/w/1000/i/0e989b35780300728256331a107b518b84edeaf4afbbf25300cb1e4420b509ce/Sprite_HickDuarte_39769.jpg" /><img width="6192" height="8256" width_o="6192" height_o="8256" data-src="https://freight.cargo.site/t/original/i/f37c171415cece95a60cda5b5d121110b6656bb3fcd4344be57ae6e08afc0c01/Sprite_HickDuarte_40425.jpg" data-mid="225454548" border="0" src="https://freight.cargo.site/w/1000/i/f37c171415cece95a60cda5b5d121110b6656bb3fcd4344be57ae6e08afc0c01/Sprite_HickDuarte_40425.jpg" /> <img width="6189" height="8853" width_o="6189" height_o="8853" data-src="https://freight.cargo.site/t/original/i/3b0f0037a5b86a8d5d5ca2cfec698756b0aed41ad51365e9366f464a80ea45db/Sprite_HickDuarte_39612.jpg" data-mid="225453766" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b0f0037a5b86a8d5d5ca2cfec698756b0aed41ad51365e9366f464a80ea45db/Sprite_HickDuarte_39612.jpg" /><img width="7802" height="6192" width_o="7802" height_o="6192" data-src="https://freight.cargo.site/t/original/i/54639c8c585adbc423319e55f251919fbc5f082ec94ed1ee1f2d6e4ec54e68a2/Sprite_HickDuarte_39904_Emboss_6.jpg" data-mid="225454048" border="0" src="https://freight.cargo.site/w/1000/i/54639c8c585adbc423319e55f251919fbc5f082ec94ed1ee1f2d6e4ec54e68a2/Sprite_HickDuarte_39904_Emboss_6.jpg" /><img width="5740" height="7654" width_o="5740" height_o="7654" data-src="https://freight.cargo.site/t/original/i/227297470e5ce8927f78dee67f287a529b10f0ea2624469823ce4a0dbb0ace70/Sprite_HickDuarte_41002.jpg" data-mid="225454497" border="0" src="https://freight.cargo.site/w/1000/i/227297470e5ce8927f78dee67f287a529b10f0ea2624469823ce4a0dbb0ace70/Sprite_HickDuarte_41002.jpg" /> <img width="5758" height="7677" width_o="5758" height_o="7677" data-src="https://freight.cargo.site/t/original/i/f83a2a6d1ac8c1a3d38e99a22e204a205e6443619fdce1b52d2df9e90ddaf0dd/Sprite_HickDuarte_40208.jpg" data-mid="225454168" border="0" src="https://freight.cargo.site/w/1000/i/f83a2a6d1ac8c1a3d38e99a22e204a205e6443619fdce1b52d2df9e90ddaf0dd/Sprite_HickDuarte_40208.jpg" /> <img width="1858" height="2477" width_o="1858" height_o="2477" data-src="https://freight.cargo.site/t/original/i/2340a8fbcbb19330440ff60539a0e37583debfce7887e56a27b0ca6e15dec7fa/Sprite_HickDuarte_40218.jpg" data-mid="225454183" border="0" src="https://freight.cargo.site/w/1000/i/2340a8fbcbb19330440ff60539a0e37583debfce7887e56a27b0ca6e15dec7fa/Sprite_HickDuarte_40218.jpg" /> <img width="6951" height="5213" width_o="6951" height_o="5213" data-src="https://freight.cargo.site/t/original/i/bae3cb77798c0b8177a4849dec95972d7c68abfe4db092deb1b213d391d8b74b/Sprite_HickDuarte_40672_Emboss_04.jpg" data-mid="225454220" border="0" src="https://freight.cargo.site/w/1000/i/bae3cb77798c0b8177a4849dec95972d7c68abfe4db092deb1b213d391d8b74b/Sprite_HickDuarte_40672_Emboss_04.jpg" /> <img width="5802" height="7737" width_o="5802" height_o="7737" data-src="https://freight.cargo.site/t/original/i/0715d07c8e8da81bf27c1fa482e02a1933d8a5e51f934779fbab104fc2d0f5f3/Sprite_HickDuarte_40596.jpg" data-mid="225454559" border="0" src="https://freight.cargo.site/w/1000/i/0715d07c8e8da81bf27c1fa482e02a1933d8a5e51f934779fbab104fc2d0f5f3/Sprite_HickDuarte_40596.jpg" /> <img width="6298" height="8583" width_o="6298" height_o="8583" data-src="https://freight.cargo.site/t/original/i/e907858825dde21abdebd224128eb6ce82dedfd26ee340b6886dd4049c0f0130/Sprite_HickDuarte_40387.jpg" data-mid="225454561" border="0" src="https://freight.cargo.site/w/1000/i/e907858825dde21abdebd224128eb6ce82dedfd26ee340b6886dd4049c0f0130/Sprite_HickDuarte_40387.jpg" /> https://ptauffer.cargo.site/Picpay-Flags Mon, 10 Jan 2022 19:34:17 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Picpay-Flags PICPAY FLAGSClient: Picpay&nbsp;Year: 2021Role: Lead Designer &amp; Art Director <img width="1920" height="961" width_o="1920" height_o="961" data-src="https://freight.cargo.site/t/original/i/a75dfa532916c556289a11df87726ef8af87938fc15b0d8e25235b6726906100/header.png" data-mid="129679166" border="0" src="https://freight.cargo.site/w/1000/i/a75dfa532916c556289a11df87726ef8af87938fc15b0d8e25235b6726906100/header.png" /> . CONTEXTPicPay was born with the mission of making life easier for everyone. The brand uses technology to transform the financial market, making it more inclusive, egalitarian and practical. The app has more than 50 million users the highest number in a payments app in Brazil and is accepted in more than 5 million establishments. For 2022, the goal is to dominate Brazil increasing the presence and perception of brand acceptance. APPROACHING PICPAY TO THE BRAZILIAN CONSUMER PicPay was born in brazil and is designed for brazilians.Our graphic language needs to reflect their style and speak the same language as the consumers and partners. That's why we created the Picpay flags inspired on the brazilian states to take the Brazilian swing to points of sale. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c6c355361c55cb8bd90205a5d100c9dca595c25efbf25337777b026333041a9/projeto2.jpg" data-mid="129679517" border="0" src="https://freight.cargo.site/w/1000/i/0c6c355361c55cb8bd90205a5d100c9dca595c25efbf25337777b026333041a9/projeto2.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3741ac26a6f7e78dfcf7cea44c01c6ecd6bc9dfb245c8dd66679fb2db4108c1e/projeto3.jpg" data-mid="129679519" border="0" src="https://freight.cargo.site/w/1000/i/3741ac26a6f7e78dfcf7cea44c01c6ecd6bc9dfb245c8dd66679fb2db4108c1e/projeto3.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2a4daa14a3cdef7b5c730c8beb44e5852110d912ead4e80e1418e8995077150a/tela1.gif" 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data-src="https://freight.cargo.site/t/original/i/c35161be47c4fd1a1e6b3821add8f5740d76e80089f721a64607ce724a6a0a4b/tela2.gif" data-mid="131967567" border="0" src="https://freight.cargo.site/w/1000/i/c35161be47c4fd1a1e6b3821add8f5740d76e80089f721a64607ce724a6a0a4b/tela2.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0df38c10ec660097aa96701893797a58b1a5e925a75d2821930bdf73be9b606b/projeto6.jpg" data-mid="129679522" border="0" src="https://freight.cargo.site/w/1000/i/0df38c10ec660097aa96701893797a58b1a5e925a75d2821930bdf73be9b606b/projeto6.jpg" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/2c68719a5744bbfde0cf4b6c0eba865eafb25a0cccc39b85644832a333a9b65d/cadeira-praia-02.png" data-mid="131967660" border="0" src="https://freight.cargo.site/w/1000/i/2c68719a5744bbfde0cf4b6c0eba865eafb25a0cccc39b85644832a333a9b65d/cadeira-praia-02.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32cbe76378e48d0812184279bd430b2089676aecdf5c13c4bd57024e9297c62c/projeto8.jpg" data-mid="129679524" border="0" src="https://freight.cargo.site/w/1000/i/32cbe76378e48d0812184279bd430b2089676aecdf5c13c4bd57024e9297c62c/projeto8.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/d63027a8568e167a831540b245b9cad29885350e8c0717d7aa36a0a572a35fc6/tela4.png" data-mid="131967663" border="0" src="https://freight.cargo.site/w/1000/i/d63027a8568e167a831540b245b9cad29885350e8c0717d7aa36a0a572a35fc6/tela4.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3b98bf18f70e1b0912f837494ff82431e403f6c3dd58d9c8a58777d3c43039d/projeto9.jpg" data-mid="129679525" border="0" 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data-src="https://freight.cargo.site/t/original/i/5415a64f1a920fae8375134d1707327f9b0beeed6771e11afc2a59d79658a91b/projeto12.jpg" data-mid="129679528" border="0" src="https://freight.cargo.site/w/1000/i/5415a64f1a920fae8375134d1707327f9b0beeed6771e11afc2a59d79658a91b/projeto12.jpg" /><img width="2500" height="1700" width_o="2500" height_o="1700" data-src="https://freight.cargo.site/t/original/i/07b7663c8bbe57eb70cd60fab6a4b4deb202372969670def1f47c5c95d70bc51/pulseira.png" data-mid="131967666" border="0" src="https://freight.cargo.site/w/1000/i/07b7663c8bbe57eb70cd60fab6a4b4deb202372969670def1f47c5c95d70bc51/pulseira.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd8b84c0a2dd2ef44613c9dc9bf980eebc04b0da64703148e3ebd25708bfab89/projeto13.jpg" data-mid="129680135" border="0" src="https://freight.cargo.site/w/1000/i/cd8b84c0a2dd2ef44613c9dc9bf980eebc04b0da64703148e3ebd25708bfab89/projeto13.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da45861ac2cc2c7002a66e4e45ab39c6ce86de4205e75edd893ac68c856db093/projeto14.jpg" data-mid="129679530" border="0" src="https://freight.cargo.site/w/1000/i/da45861ac2cc2c7002a66e4e45ab39c6ce86de4205e75edd893ac68c856db093/projeto14.jpg" /> https://ptauffer.cargo.site/Fanta-Halloween Tue, 21 Jan 2025 13:34:44 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Fanta-Halloween MYSTERY ABOARD - FANTAHALLOWEEN Client: Fanta (Coca-Cola Company)Year: 2024&nbsp; &nbsp; Role: Art Director Celebrated on October 31st, Halloween is a key date for Fanta's communication strategy.This year, the beverage has teamed up with Warner Bros. to launch the film "Beetlejuice: Beetlejuice," a sequence to Tim Burton's iconic 1988 classic, as part of the global campaign "Wanta Fanta." In addition to this spooktacular film, the brand has conjured up a limited-edition flavor inspired by the movie, named Fanta Beetlejuice Mystery. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43e5b5efbbc476f00c1a0050043bc9e6d6f8f766b553835fbdf3976897ac9a53/Fanta_Halloween_Family_Hero_1-1-1.jpg" data-mid="225219065" border="0" src="https://freight.cargo.site/w/1000/i/43e5b5efbbc476f00c1a0050043bc9e6d6f8f766b553835fbdf3976897ac9a53/Fanta_Halloween_Family_Hero_1-1-1.jpg" /> The activation will unfold as a thrilling horror novel tailored for TikTok.The storyline, "Mystery Aboard," will consist of seven captivating episodes,drawing inspiration from the delightful and quirky universe of Beetlejuice. <img width="586" height="330" width_o="586" height_o="330" data-src="https://freight.cargo.site/t/original/i/0b949a0dbc09604d83b0127a2e2ce29c10e395e58042f45ac054ad25b10fe9a3/FANTA_HLW_MISTERIOABORDO_TEASER_6S_PT_16X9.gif" data-mid="225221121" border="0" src="https://freight.cargo.site/w/586/i/0b949a0dbc09604d83b0127a2e2ce29c10e395e58042f45ac054ad25b10fe9a3/FANTA_HLW_MISTERIOABORDO_TEASER_6S_PT_16X9.gif" /> TRAILER EPISODES #1 #2 #3 #4 #5 #6 #7 OTHER CONTENTS Bloopers Dance Tutorial Creators Flavor Vignette https://ptauffer.cargo.site/Schweppes-Maracuja Wed, 04 Mar 2026 18:05:44 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Schweppes-Maracuja MARACUJÁ LAUNCH Client: Schweppes (Coca-Cola Company)Year: 2025Role: Art director AAAAAA <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ce60f9b6ce8187086c4da16b6edd7ce10042b13dca5c1da7d46e8238fed452e2/Schweppes-433.jpg" data-mid="245636120" border="0" src="https://freight.cargo.site/w/1000/i/ce60f9b6ce8187086c4da16b6edd7ce10042b13dca5c1da7d46e8238fed452e2/Schweppes-433.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6fc93d46c34d808444e0d30c65896d7ad2a6384722fb4cde558eeb497cd9b1f4/Meta_9x16_a_v3.jpg" data-mid="245670471" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/6fc93d46c34d808444e0d30c65896d7ad2a6384722fb4cde558eeb497cd9b1f4/Meta_9x16_a_v3.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/d341bcb015483f96f627279dfe6be6a74b7a0ad604c383d4afbd6fb686b226d7/Schweppes-062.jpg" data-mid="245636122" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d341bcb015483f96f627279dfe6be6a74b7a0ad604c383d4afbd6fb686b226d7/Schweppes-062.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/ca9aaa5183cb59c1b96c0daa0ba8c853268aba61aff303913ebdaebe46e049ed/Schweppes-251.jpg" data-mid="245636124" border="0" src="https://freight.cargo.site/w/1000/i/ca9aaa5183cb59c1b96c0daa0ba8c853268aba61aff303913ebdaebe46e049ed/Schweppes-251.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac7f03d454ac4aef01552418cbd7d278d7b6ca131039e1d3c6dae583491cf509/Meta_1x1_a_v3.jpg" data-mid="245670493" border="0" src="https://freight.cargo.site/w/1000/i/ac7f03d454ac4aef01552418cbd7d278d7b6ca131039e1d3c6dae583491cf509/Meta_1x1_a_v3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06016d5f0b4bdb938f8531d8122843baa0f9df73bdc9c4a965dc62e6cf6fd31a/Meta_1x1_b_v3.jpg" data-mid="245670494" border="0" src="https://freight.cargo.site/w/1000/i/06016d5f0b4bdb938f8531d8122843baa0f9df73bdc9c4a965dc62e6cf6fd31a/Meta_1x1_b_v3.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ea4189cffa93ab59b7cd3aa5ea10f935ac7868c64ceb048d2effd05a2118df67/Schweppes-415.jpg" data-mid="245636143" border="0" src="https://freight.cargo.site/w/1000/i/ea4189cffa93ab59b7cd3aa5ea10f935ac7868c64ceb048d2effd05a2118df67/Schweppes-415.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/0f97e9f49b980701abd49a1e582d906c434e87edb6437fd040d065c8ef33bb1f/Schweppes-483.jpg" data-mid="245636152" border="0" src="https://freight.cargo.site/w/1000/i/0f97e9f49b980701abd49a1e582d906c434e87edb6437fd040d065c8ef33bb1f/Schweppes-483.jpg" /> https://ptauffer.cargo.site/Look-at-the-world-like-a-child Mon, 24 May 2021 00:00:34 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Look-at-the-world-like-a-child LOOK AT THE WORLD LIKE A CHILDClient: KinderAgency: Humanz Russia Year: 2019Role: Art Director <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/715b09c185fedc3357e94e25a730fb7e86382c6c57e0ffd64766da5ff73034ee/kinder_inicio2.gif" data-mid="119123671" border="0" data-scale="100" src="https://freight.cargo.site/w/480/i/715b09c185fedc3357e94e25a730fb7e86382c6c57e0ffd64766da5ff73034ee/kinder_inicio2.gif" /> CONTEXTSome things can mean the world to children, but many parents simply lack the imagination to see it. So we decided to give them a helping hand, to launch the first&nbsp; campaign co-created by children targeting adults. SOLUTIONEvery campaign touchpoint was aimed at making parents see the world through the eyes of a child and most importantly: we helped parents understand their children better and nurtured their harmonious development. a IN-STORE AR ACTIVATION MAKING-OF https://ptauffer.cargo.site/Read-the-taste Sun, 23 May 2021 20:04:54 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Read-the-taste READ THE TASTEClient: Dorina Nowill Foundation + Coca-Cola&nbsp;Year: 2021Role: Designer &amp; Art director <img width="1344" height="756" width_o="1344" height_o="756" data-src="https://freight.cargo.site/t/original/i/c88307e0b24e77eaa37e8fbaaab6474f5401f992ecbad5a68512b14ef6c53ba1/animacao6.gif" data-mid="121569746" border="0" src="https://freight.cargo.site/w/1000/i/c88307e0b24e77eaa37e8fbaaab6474f5401f992ecbad5a68512b14ef6c53ba1/animacao6.gif" /> . CONTEXTThe Dorina Nowill Foundation for the Blind is a non-profit and philanthropic organization. For over 70 years, the Dorina Nowill Foundation has been dedicated to the social inclusion of people with visual impairments. PROBLEMLess than 1% of the books produced in Brazil have their content translated into Braille, making it difficult for people with visual impairments to access culture. How can we alert the non-disabled population to the importance of changing this relationship?SOLUTIONIn partnership with Coca-Cola, we produce soda cans with their identifiable packaging only for those who understand the language, making most people discover what they will drink only after opening the can. <img width="2740" height="1446" width_o="2740" height_o="1446" data-src="https://freight.cargo.site/t/original/i/71eeadd244de41e8679c4239ff157faecf198b959408c958cc302e890a749652/board1.gif" data-mid="121550103" border="0" src="https://freight.cargo.site/w/1000/i/71eeadd244de41e8679c4239ff157faecf198b959408c958cc302e890a749652/board1.gif" /><img width="1920" height="1282" width_o="1920" height_o="1282" data-src="https://freight.cargo.site/t/original/i/18dcfc56473477fd259b671fd082846fa2a2ba0176096d984fd305d36103d6ca/aplicada5.jpeg" data-mid="121554345" border="0" src="https://freight.cargo.site/w/1000/i/18dcfc56473477fd259b671fd082846fa2a2ba0176096d984fd305d36103d6ca/aplicada5.jpeg" /><img width="5000" height="2295" width_o="5000" height_o="2295" data-src="https://freight.cargo.site/t/original/i/83f7f2d2f0a23ed6b636248fe9fa2df2ad9cb9089fcc129d00b0b65799db32e8/assina5.jpg" data-mid="121552424" border="0" src="https://freight.cargo.site/w/1000/i/83f7f2d2f0a23ed6b636248fe9fa2df2ad9cb9089fcc129d00b0b65799db32e8/assina5.jpg" /> https://ptauffer.cargo.site/Tritoes Mon, 24 May 2021 14:06:50 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Tritoes REBRANDING TRITÕESClient: Tritões Futebol AmericanoIndependent workYear: 2021Role: Designer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca3af876267e4f6fbfc15e3c5159fe2dc250ab76fc997300a47fa6482ea3ace0/tritoes.jpg" data-mid="117150344" border="0" src="https://freight.cargo.site/w/1000/i/ca3af876267e4f6fbfc15e3c5159fe2dc250ab76fc997300a47fa6482ea3ace0/tritoes.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/18472c3dc192bcf22d35686621b9e4330e4c4492d690b4016ba691a9e8402974/tritoes56.jpg" data-mid="117150929" border="0" src="https://freight.cargo.site/w/1000/i/18472c3dc192bcf22d35686621b9e4330e4c4492d690b4016ba691a9e8402974/tritoes56.jpg" /> https://ptauffer.cargo.site/Bud-Sneakers-Lab Mon, 10 Jan 2022 20:23:51 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Bud-Sneakers-Lab BUD SNEAKERS LABClient: Budweiser (Ambev)Year: 2021Role: Designer &amp; Art Director <img width="1920" height="1064" width_o="1920" height_o="1064" data-src="https://freight.cargo.site/t/original/i/33db8c4dad0a2b1a1a9a466b8581a66dde6da3ac5bc8337af57c67d94ca6d417/header.jpg" data-mid="129683922" border="0" src="https://freight.cargo.site/w/1000/i/33db8c4dad0a2b1a1a9a466b8581a66dde6da3ac5bc8337af57c67d94ca6d417/header.jpg" /> . CONTEXTBud will give wings and style to your imagination with the Sneaker Lab, a hub for creating, customizing and selling the coolest sneakers on the planet. You customize your sneaker virtually or through a physical hub at a predetermined point in the city. The space will be equipped with panels where people can register and create their designs. The place will also function as a hub for sneakerhead culture, present in the universe of basketball and music. <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/83c3a4bebf96ce43432d2014601f6869eb6a5dabf247fc21abba28eded639e97/vista-cima-01.jpg" data-mid="129684902" border="0" src="https://freight.cargo.site/w/1000/i/83c3a4bebf96ce43432d2014601f6869eb6a5dabf247fc21abba28eded639e97/vista-cima-01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e4acd89d90c00fcb6893920e120067ecd3f00bea2af51b19378380c7bdab0f6/camera-11.jpg" data-mid="129685308" border="0" src="https://freight.cargo.site/w/1000/i/2e4acd89d90c00fcb6893920e120067ecd3f00bea2af51b19378380c7bdab0f6/camera-11.jpg" /><img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/e79d3592940cfb84fbb1f660b9e7928cb18885f750b0a90bcee4eada58602bea/Loja_cam--16.jpg" data-mid="129685318" border="0" src="https://freight.cargo.site/w/1000/i/e79d3592940cfb84fbb1f660b9e7928cb18885f750b0a90bcee4eada58602bea/Loja_cam--16.jpg" /><img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/6ea33659023c43ca94fcb0bb438c1dfdad1d9d3dc72278581050f73b2540156c/Loja_cam--17.jpg" data-mid="129685323" border="0" src="https://freight.cargo.site/w/1000/i/6ea33659023c43ca94fcb0bb438c1dfdad1d9d3dc72278581050f73b2540156c/Loja_cam--17.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4fe6e531b739bf4f8c7b12e9e39e5ee275f9d92104f1b5f4f873954013447c4d/camera-15.jpg" data-mid="129685309" border="0" src="https://freight.cargo.site/w/1000/i/4fe6e531b739bf4f8c7b12e9e39e5ee275f9d92104f1b5f4f873954013447c4d/camera-15.jpg" />INTERFACE<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e57e3d8fb846084d927ddd3697f4782d33330005445c82191c2f1e07d614b70d/interface.jpg" data-mid="129685332" border="0" src="https://freight.cargo.site/w/1000/i/e57e3d8fb846084d927ddd3697f4782d33330005445c82191c2f1e07d614b70d/interface.jpg" /> <img width="1970" height="2938" width_o="1970" height_o="2938" data-src="https://freight.cargo.site/t/original/i/09748bb941fbd46c81c7b828b5303c213683968449bc481ccf1f068554ef9239/interface_1.jpg" data-mid="129915588" border="0" src="https://freight.cargo.site/w/1000/i/09748bb941fbd46c81c7b828b5303c213683968449bc481ccf1f068554ef9239/interface_1.jpg" /> <img width="985" height="1469" width_o="985" height_o="1469" data-src="https://freight.cargo.site/t/original/i/98f1c33eb34ff6ba9be0e4f5eb38385a9299fcef405823c29fb76bd34f3dd916/interface_2.jpg" data-mid="129915590" border="0" src="https://freight.cargo.site/w/985/i/98f1c33eb34ff6ba9be0e4f5eb38385a9299fcef405823c29fb76bd34f3dd916/interface_2.jpg" /> <img width="985" height="1469" width_o="985" height_o="1469" data-src="https://freight.cargo.site/t/original/i/915a7aa0d4136fb5b847c410c1b24af706ec05c24b2a6f51fd7a7a1e697dd918/interface_3.jpg" data-mid="129915615" border="0" src="https://freight.cargo.site/w/985/i/915a7aa0d4136fb5b847c410c1b24af706ec05c24b2a6f51fd7a7a1e697dd918/interface_3.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/f2af6dd9ab1a574ea1ef5845e7887c9537191ef2e1323a5cddb803b0f38da96c/Holding-Hand-Landscape-iPad-Tablet-Mockup.jpg" data-mid="129687358" border="0" src="https://freight.cargo.site/w/1000/i/f2af6dd9ab1a574ea1ef5845e7887c9537191ef2e1323a5cddb803b0f38da96c/Holding-Hand-Landscape-iPad-Tablet-Mockup.jpg" /> https://ptauffer.cargo.site/Frisa-Hamburger Mon, 24 May 2021 01:01:17 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Frisa-Hamburger FRISA HAMBURGERClient: FrisaAgency: MP Year: 2019Role: Art Director <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe049d4d15db02b07ef34d564d50f857267540d71a8d5ba2a1caaab5e4094670/geladeira.gif" data-mid="109308364" border="0" src="https://freight.cargo.site/w/1000/i/fe049d4d15db02b07ef34d564d50f857267540d71a8d5ba2a1caaab5e4094670/geladeira.gif" /> CONTEXTFrisa is a brand with 50 years of tradition when it comes to meat. The hamburger is a product loved by consumers, but it is only perceived as a snack-time food. SOLUTIONTo show all this versatility of the Frisa Hamburger, stimulate consumption and experimentation, a campaign was created with the concept: Hamburger Frisa goes with everything. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbc4cfbea17776fe9228bb3082bf3d30d98ab6c0c3a590d61257dd14142f106b/thumb_frisa.jpg" data-mid="109495702" border="0" src="https://freight.cargo.site/w/1000/i/dbc4cfbea17776fe9228bb3082bf3d30d98ab6c0c3a590d61257dd14142f106b/thumb_frisa.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9303d808ec5753b8682e40f272bd907f5a181458e108dc6eb26c5090ad61f73/videogame.gif" data-mid="109790537" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a9303d808ec5753b8682e40f272bd907f5a181458e108dc6eb26c5090ad61f73/videogame.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89f476a369bdce9cf3acf3bed277145eadd0efa5a0482a9464a64dc159c9203f/imge_1920x1080px_frisa_m.jpg" data-mid="109308363" border="0" src="https://freight.cargo.site/w/1000/i/89f476a369bdce9cf3acf3bed277145eadd0efa5a0482a9464a64dc159c9203f/imge_1920x1080px_frisa_m.jpg" /> <img width="8001" height="4167" width_o="8001" height_o="4167" data-src="https://freight.cargo.site/t/original/i/31e4a71f761556e77e59e20b5c28fe5e3d023b8d424f001aaf70187a51ecc5af/mosaico_fotos-08.jpg" data-mid="109308558" border="0" src="https://freight.cargo.site/w/1000/i/31e4a71f761556e77e59e20b5c28fe5e3d023b8d424f001aaf70187a51ecc5af/mosaico_fotos-08.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d890e2989d97611f59d2c57334ed3af241570bd13c90b0479047a355bd56cf9/skateburger.gif" data-mid="109308361" border="0" src="https://freight.cargo.site/w/1000/i/8d890e2989d97611f59d2c57334ed3af241570bd13c90b0479047a355bd56cf9/skateburger.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba3928631cd0db8858dade7e52325125e8a7b771fb1c5ebfc4ab27fb2b8150de/menina_com_prato.jpg" data-mid="109790374" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ba3928631cd0db8858dade7e52325125e8a7b771fb1c5ebfc4ab27fb2b8150de/menina_com_prato.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44687b9ac88ae9f7711b1d7b121b825a04a2c4f513c279f3e440f2ddf40cebf9/macaquinho.gif" data-mid="109308362" border="0" src="https://freight.cargo.site/w/1000/i/44687b9ac88ae9f7711b1d7b121b825a04a2c4f513c279f3e440f2ddf40cebf9/macaquinho.gif" /> <img width="8001" height="5001" width_o="8001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/42c8a5a445f15a99efc6d82dddcb0f5b599400593e8d3fd0f9517ba09ae3de4c/mosaico_fotos-09.jpg" data-mid="109308559" border="0" src="https://freight.cargo.site/w/1000/i/42c8a5a445f15a99efc6d82dddcb0f5b599400593e8d3fd0f9517ba09ae3de4c/mosaico_fotos-09.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/98817173402b80f7ba695449534d29ba6cdbb5b30fc2c9df16c8433738490e66/casal.gif" data-mid="109790749" border="0" src="https://freight.cargo.site/w/960/i/98817173402b80f7ba695449534d29ba6cdbb5b30fc2c9df16c8433738490e66/casal.gif" /><img width="1920" height="1000" width_o="1920" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cb25573292aa99d0fd0b3f9412724265c8fcfed2939fafb320296df29047adec/4.jpg" data-mid="109308528" border="0" src="https://freight.cargo.site/w/1000/i/cb25573292aa99d0fd0b3f9412724265c8fcfed2939fafb320296df29047adec/4.jpg" /> <img width="576" height="324" width_o="576" height_o="324" data-src="https://freight.cargo.site/t/original/i/f533116e385984f20c55ba4d181503145d0700230ca677379b1708fe9043098a/velhinhas.gif" data-mid="109790689" border="0" src="https://freight.cargo.site/w/576/i/f533116e385984f20c55ba4d181503145d0700230ca677379b1708fe9043098a/velhinhas.gif" /> PRODUCT LAUNCHThat Frisa Burger goes with everything, you already know. What you don't know, is that Frisa created three new flavors: Chicken Caipira, Picanha and 100% Heifer Meat. All with more than twice the size with 140 grams! <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/a7f96fd8437ceb80010e2107d318fd94eeda4e590a6b43c1aa904907fc8139ac/novilha5.gif" data-mid="109993420" border="0" src="https://freight.cargo.site/w/480/i/a7f96fd8437ceb80010e2107d318fd94eeda4e590a6b43c1aa904907fc8139ac/novilha5.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6f708df7cd0487097550b105c3472708fd6b92225c12ef516054ab12418544da/picanha.gif" data-mid="109993729" border="0" src="https://freight.cargo.site/w/1000/i/6f708df7cd0487097550b105c3472708fd6b92225c12ef516054ab12418544da/picanha.gif" /> <img width="8001" height="4063" width_o="8001" height_o="4063" data-src="https://freight.cargo.site/t/original/i/385b8a3008a3ccd50fd2bb5da3960713c1e32a4bc2169b56cadf4f8c143af44d/mosaico_fotos-06.jpg" data-mid="109308556" border="0" src="https://freight.cargo.site/w/1000/i/385b8a3008a3ccd50fd2bb5da3960713c1e32a4bc2169b56cadf4f8c143af44d/mosaico_fotos-06.jpg" /><img width="1921" height="927" width_o="1921" height_o="927" data-src="https://freight.cargo.site/t/original/i/41a27608b5ccecf8707611ffab31bbf7517c0ddcfdc28b82111a1f174f800394/mosaico_fotos-08.jpg" data-mid="109308360" border="0" src="https://freight.cargo.site/w/1000/i/41a27608b5ccecf8707611ffab31bbf7517c0ddcfdc28b82111a1f174f800394/mosaico_fotos-08.jpg" /> <img width="8001" height="4064" width_o="8001" height_o="4064" data-src="https://freight.cargo.site/t/original/i/364c48ab6c3823df306daa0e3375d6ab1f28aa1a7dda41bfed9c9f95d8abc2b2/mosaico_fotos-05.jpg" data-mid="109308555" border="0" src="https://freight.cargo.site/w/1000/i/364c48ab6c3823df306daa0e3375d6ab1f28aa1a7dda41bfed9c9f95d8abc2b2/mosaico_fotos-05.jpg" /> <img width="1921" height="976" width_o="1921" height_o="976" data-src="https://freight.cargo.site/t/original/i/a6cb68f731abbaa65b1d9d1d5a325f5c57e711b7fadf85585be6bbbfa82b9a09/mosaico_fotos-02.jpg" data-mid="109308355" border="0" src="https://freight.cargo.site/w/1000/i/a6cb68f731abbaa65b1d9d1d5a325f5c57e711b7fadf85585be6bbbfa82b9a09/mosaico_fotos-02.jpg" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dcbcaf80a9e11ab047eb4b1020d79eb0c157de1c4e5d6687f8febdef9e861226/galinha_caipira.gif" data-mid="109992054" border="0" src="https://freight.cargo.site/w/1000/i/dcbcaf80a9e11ab047eb4b1020d79eb0c157de1c4e5d6687f8febdef9e861226/galinha_caipira.gif" /> <img width="1044" height="762" width_o="1044" height_o="762" data-src="https://freight.cargo.site/t/original/i/9d36a4b74bae81b11281f150f6c6e1194f59b3f022a5549f6fdb74de881d30f2/Captura-de-Tela-2020-09-28-as-00.34.20.png" data-mid="117145479" border="0" src="https://freight.cargo.site/w/1000/i/9d36a4b74bae81b11281f150f6c6e1194f59b3f022a5549f6fdb74de881d30f2/Captura-de-Tela-2020-09-28-as-00.34.20.png" /> https://ptauffer.cargo.site/Ocupe-o-seu-lugar Thu, 04 Aug 2022 00:25:21 +0000 Pedro Tauffer portfolio https://ptauffer.cargo.site/Ocupe-o-seu-lugar OCUPE O SEU LUGARClient: AnhangueraAgency: OgilvyYear: 2022Role: Art director CONTEXTKroton presents its new campaign, which shows the main benefits of those who decide to take their graduate courses The communication unfolds for the company's six brands: Anhanguera, Unopar, Pitágoras, Unic, Unime and Uniderp.With more than 80 films based on urban art, with many colors, illustrations and inspiring phrases in lambe-lambes (or poster-bomber, it is an artistic poster of various sizes that is pasted in public spaces), which aims to aim to get more people to pursue higher education or specialization, especially people who have completed high school but have not yet entered higher education. Through the attributes we offer to our students, such as state-of-the-art laboratories with high technology, qualified faculty, career path and employability platform, students leave of our institutions prepared to take their place. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69bbebb7ad7989d16d58f77943af4256590be1369e042c37d79a1496f7db3e6a/123226_KROTON_Ciclo-Inverno-2022_Anhanguera_Empregabilidade_a.jpg" data-mid="149579124" border="0" src="https://freight.cargo.site/w/1000/i/69bbebb7ad7989d16d58f77943af4256590be1369e042c37d79a1496f7db3e6a/123226_KROTON_Ciclo-Inverno-2022_Anhanguera_Empregabilidade_a.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eddd01391745a369f25a859d34b71ccaedfccf50eb9cb98d2e41274392dbaa99/banca_aplicada.jpg" data-mid="149578481" border="0" src="https://freight.cargo.site/w/1000/i/eddd01391745a369f25a859d34b71ccaedfccf50eb9cb98d2e41274392dbaa99/banca_aplicada.jpg" /> FREE POSTER ACTIVATION<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f93a2c38f25a717ea2becb35184c066dea6cd242ba2965a7fdecba5de9f804ba/board_1.jpg" data-mid="149579019" border="0" src="https://freight.cargo.site/w/1000/i/f93a2c38f25a717ea2becb35184c066dea6cd242ba2965a7fdecba5de9f804ba/board_1.jpg" />